Wednesday, December 11, 2019
Question: Discuss about the Evaluate Marketing Tactics Supermarket ALDI. Answer: Introduction Marketing strategies used by all the retailers to grow in the industry. ALDI is one of the leading retailers spreading all over the World. The management and the director make business plan and strategies and these helps the companies to become successful and also to establish and improve or increase the profit from the business. The main intension in this report is to analyze how ALDI gained the largest position in the industry as a retailer in the International Business market. Originally the supermarket store was founded by the brothers Karl and Albreht.They had their headquarters in Essen and thus have more than 8000 stores Worldwide. The marketing objective of ALDI is to provide high quality products to the entire customer. Thus ALDI ensures to sell those products to the consumers which they regularly need with a low cost. (Armstrong et al,.2014) Marketing environment In the marketing environment of ALDI, it is seen that there are five things price, product, place, promotion and the people which is important for marketing. The most important element in the strategies made for marketing the product is the price of the product and the position and placement of those products in the market place. Advertising also plays a vital in the promotion of all the products in that supermarket. The pricing of product sold in the supermarket ALDI is done by the management and they decide it taking into consideration the market and the place where it is sold, the price of those products is based on competitor pricing. This strategy helps the company to sell product at a reasonable price thereby helping the company to attract more and more consumers towards their brand (Arnold,2016). Description for target group or target customer for ALDI Most of the companies are aware that customer is the king of the market which has eventually changed the perception that was earlier customer will accept whatever he is given, this change helped to changed the mindset which led to the opening up and usage of the word P which is called the promotion. Their strategies for promotion helped the company to achieve goals. Promotion is a huge term and it is linked with advertising. The target group is the consumer preferences for need of regular need of product (Brown Dant, 2014). Targeting strategy The target market for the supermarket ALDI is the lower income earners who do not have huge earnings. They target on selling their products in the rural place. ALDI gives the best value for the products and for their groceries so that they are able to gain the feedback of the new customers. ALDI focuses on both the market, the primary target market which includes the people who will directly buy the product or service of the company (Steenkamp, 2017). Another market is the secondary target market which means that the customers have the potential to buy now or in the near future or to tell someone else to buy. The focus is on the customers who want to buy their everyday requirement for the products under one roof. The primary market is someone who buys the products and they get the greatest revenue from the primary market. The secondary market is the buyers who are buying the products at a higher rate. ALDI is spread over in more than 8000 stores for their local nature of their business; this will help in getting a unique and exceptional position which helps the company to get economic vitality in the remote communities all around the world (Chernev, 2015). Type of segmentation The demographic variables for the Companies are the income, education, and marital status and the gender, age, and stages of life which will help the company to be able to understand how a consumer influences the decisions of purchase. In order to help in the determination of psychographic segmentation, ALDI is focused on serving high quality products at a low cost. ALDI is focused on selling all the grocery products to the consumers. Thus this helps the consumers to meet their day to day requirement (Metzger, 2014). Positioning of the Product Positioning means that the position of the product in the market and its stands or where the brand ALDI positions their brand and comparing them with their competitors in the market and their perception in the consumers mind. ALDI was founded by the brothers who have made a strong position in the market and have a brand value (Mehta Dixit, 2016). Factors involved in positioning the product Price: The price is a important factor and the shares of ALDI is sold and have a high price. In order to be dominant, the company ALDI has set a low price. The price strategy is important so that the company is able to attract the consumers. The greatest disadvantage in having a low price is that the competitors also reduces the price thereby there is a advantage in the reduction of price (Moriarty et al,.2014). Packaging: It is quite different from other brands as they move their product not by placing individual items, but they place stock by hand build forklift which is a effective way for transportation. Promotion: Promotion is achieving awareness in the products, which they are trying to achieve in the World. This promotion mix comprises of special offers which is used to promote liquor production. Differentiating: The symbol of the brand is very important for the sales of the product in the supermarket (Ododo, Mulholland Turner, 2015). Marketing tactics Analysis from Porters Five Forces: Porters five forces are used so that the companies remain competitive in the market. In this retail market, the competition is high and there are low threats to entrants and this means that the companies have difficulty in entering the market (Steenkamp, 2017). Product Differentiation Strategy: Through the strategy of differentiation, it is helpful for the company is able to stand out so that it is able to be creating something new for the products of the same type of category. ALDI will be advertising and making marketing strategy, this helps the leader to be different in the different retail companies (Wrigley Lowe, 2014). Conclusion In order to include the marketing plan which a simple and plain document .It involves a lot of documents where there is information and research and the skills and effort. Hus in order to conclude all the companies which is able stand in the market, the companies make different business and market and product so that there is product development and price setting, promotional efforts, and distribution matters. In order to make efforts in developing the business plan and thus there is growth in the business.ALDI makes the marketing plan which helps the business to grow. References Armstrong, G., Adam, S., Denize, S., Kotler, P. (2014).Principles of marketing. Pearson Australia. Arnold, V. (2016). The development of an international marketing strategy for ZEVIA on the Soft-Drink market in Germany. Brown, J. R., Dant, R. P. (2014). The role of e-commerce in multi-channel marketing strategy. InHandbook of Strategic E-Business Management(pp. 467-487). Springer Berlin Heidelberg. Chernev, A. (2015).The marketing plan handbook. Cerebellum Press. Leon, E., Marriaga, D. (2016). Utilizing entrepreneurs cultural capital as marketing strategies in the restaurant industry. Metzger, K. (2014). International Management Analysis of ALDI. Mehta, R., Dixit, G. (2016). Consumer decision making styles in developed and developing markets: A cross-country comparison.Journal of Retailing and Consumer Services,33, 202-208. Moriarty, S., Mitchell, N. D., Wells, W. D., Crawford, R., Brennan, L., Spence-Stone, R. (2014).Advertising: Principles and practice. Pearson Australia. Ododo, C., Mulholland, G., Turner, J. (2015, November). Can Discount Pricing Be A Comeptitive Brand Strategy? An Evaluation of Aldi. InInternational Conference on Marketing and Business Development(Vol. 1, No. 1, pp. 241-251). Bucharest University of Economic Studies Publishing House. Steenkamp, J. B. (2017). Global Marketing Mix Decisions: Global Integration, Not Standardization. InGlobal Brand Strategy(pp. 75-109). Palgrave Macmillan UK. Steenkamp, J. B. (2017).Global Brand Strategy: World-wise Marketing in the Age of Branding. Springer. Wrigley, N., Lowe, M. (2014).Reading retail: A geographical perspective on retailing and consumption spaces. Routledge.
Wednesday, December 4, 2019
The term junk food itself defines to the foods that do no good to your body and they are completely unimportant to the body. Junk foods have no or very less nutritional value and irrespective of the way they are marketed, they are not healthy to consume. Most of them are high in saturated fats and sugar components and also excess of salts and lack any fiber. The only reason of their gaining popularity and increased trend of consumption is that they are ready to eat or easy to cook foods. Also the ease of manufacturing and consumption makes the junk food market spread its influence so rapidly. People, of all age groups are moving towards junk food as it is hassle free and often ready to grab and eat. Soft drinks, chips, wafers, noodles, pizza, burgers, French fries etc. are few examples from the vast variety of fast food available in the market. We will write a custom essay sample on Clean and green or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Let us discuss some ill-effects of consuming fast food: 1. The characteristic of fast food is to cause a spike in the energy levels and hence luring one back to eat up another makes it even more harmful. This eating pattern is likely to cause aggravated energy levels that fail to come down even at sleep time in the night and result in sleeping disorders. 2. Moodiness is another implication of regular consumption of junk food. 3. Reduced levels of concentration can result from eating junk food. 4. The most common bad effect is obesity which has become very common even amongst children aged as low as 3-5 years and causes many other chronic diseases and hormonal imbalances in the obese person. 5. Heart diseases, increased levels of blood pressure and sugar are more likely to happen if the person is a regular consumer of oily junk foods. 6. Since junk foods are not easy to digest and consume larger amounts of energy from the body in the process, people consuming them experience lack of oxygen levels which gradually causes the brain to function poorly. 7. Not only heart, but liver can be damaged due to excessive cholesterol formed in the body due to junk food habits. 8. More people are diabetic early in life because they eat junk food more often. 9. No fiber in junk food means strain on stomach and digestive system resulting in problem of constipation. All the points discussed about junk food above lead us to conclude that junk food does all harm to your heath without providing any health benefits. In order to enjoy good health and a happy life, it is important to cut down on junk foods. Nutrition experts have researched the bad affects of junk food and come to the conclusion that junk food manufacturing companies are fooling the people by showing deceptive ads that market show junk food as healthy. We must substitute junk food with healthier food like fruits and vegetables. A junk food fanatic has to suffer the ill-effects of eating it in high quantities . So the next time you think of grabbing that burger, hotdog, pizza, samosa, kachoris or even ice creams in a restaurant, eating joint or a party, stop your instincts and look for some healthier food options instead
Thursday, November 28, 2019
The Old Man and the Sea The Old Man and the Sea The book The Old Man and the Sea by Ernest Hemingway, is about an old man, Santiago, and his genuine fondness of the sea. Every day he travels out to sea to go fishing which is his occupation. For the past eighty-four days the old man has not caught a single fish. On the eighty-fifth day he sails out to sea as usual, and this is the day that changes Santiago's life forever. He hooks an unusually immense marlin, and they have an agonizing battle for several days. Hemingway often compares Santiago with the younger fisherman and describes various particular parts about the beautiful sea. This allows the reader to learn that Santiago especially loves the sea and is unlike the other fisherman. While Santiago is going out to sea on the first morning, Hemingway includes numerous details about the setting. Some of the details are to inform the reader that the old man really enjoys and values the ocean. One way which Hemingway shows this is that Santiago refers to the sea as "la mar," a kind and beautiful yet sometimes cruel feminine creature. Younger fishermen refer to the sea as "el mar," which is masculine. Changing this to be masculine means that they do not feel that the sea has any beauty or significance other than for money. Another way that the author tells that the old man appreciates the ocean is in one of his descriptions in the book. "Most people are heartless about turtles because a turtle's heart will beat for hours after it has been cut up and butchered. But the old man thought, I have such a heart too and my feet and hands are like theirs." Since Santiago has spent so many years of his life at sea he sees the beauty of the sea and the beauty of its creatures. This is also noted in another quotation from the book, "The iridescent bubbles were beautiful. But they were the falsest thing in the sea and the old man loved to see the big sea turtles eating them." Santiago finds pleasure about everything in the sea, even after going a disappointing eighty-four days without a fish. All of these are examples of how much the old man appreciates the sea. Other details Hemingway uses are to show Santiago's loneliness. He creates an image that the ocean is practically the old man's home. While out at sea, Santiago often wishes that he would have brought the young boy, Manolin, along. Manolin is the only person who loves and adores Santiago, and he looks up to him as a father figure. Although, it might have been best if Manolin went along to assist Santiago on these arduous few days of battling the marlin. Therefore, Santiago is all alone, but he finds that the sea makes him content and at home. The old man has fished for all of his life, which shows that he has appreciation for the sea. The next statement shows his loneliness yet passion for the sea, "He watched his lines to see them go straight down out of sight into the water and he was happy to see so much plankton because it meant fish. The strange light the sun made in the water, now that the sun was higher, meant good weather and so did the shape of the clouds." Since Santiago is alone, he finds comfort in all the creatures of the sea. Hemingway's descriptions allow the reader to feel and imagine everything Santiago goes through. The author gives the reader a feeling that danger is nearby when he writes, "The sea was very dark and the light made prisms in the water." By foreshadowing, the reader realizes that a dangerous event is soon to occur. There are also various additional quotations in the book telling of Santiago's predicaments. This includes one about the sun which hurt his eyes very much in the mornings. All of these descriptions allow the reader to feel precisely what the old man felt. In turn, the reader begins to pity him, and it enhances the book considerably. Hemingway's descriptions add significant details to the book, The Old Man and the Sea. They show that Santiago treasures the sea, his solitude, and add to the reader's appreciation for the book. In addition, they add feeling, make the book more realistic, and improve the overall quality of this tragic yet triumphant story.
Sunday, November 24, 2019
How To Write a Diversity Essay How to write a diversity essay and show your uniqueness We all have something special about us which distinguishes our personalities from others. It is no wonder that often students are given an assignment of writing a diversity essay in order to figure out what makes them stand out in a social environment. Here are some reflections on how to convey your message successfully. How to write a diversity essay and show your uniqueness What is a diversity essay? A diversity essay is aimed to show what is special about you and what value you can bring to the society. Writing a diversity essay, you can tell about yourself and share your personal experience. You can also tell what other person had to deal with when he or she did not fit into the surrounding. Think of how diverse you are We all have something to share with the world which surrounds us. On the one hand, we can be proud of some of our achievements. On the other hand, we can be quite uncomfortable with revealing something that might seem to be unacceptable for our social environment. Perhaps, you moved to another country which has rules that are different from those which you got used to in your previous surrounding. You can simply have unique skills and talents which make you stand out among other students. If you struggle to find something that is special about you, consider the following factors: Race Religion Culture Work experience Socio-economic status Health issues or disability Sexual orientation Hobbies Talents Life and work experience The above factors are just a very limited list of things which make us different from other people, so choose the one which is the most applicable to you. Make sure you remain respectful of other peopleÃ¢â¬â¢s feelings though, especially if your topic concerns political or religious points of view. Questions to ask yourself Here are some questions which you can ask yourself in order to start writing a diversity essay: How your ethnical background enriched you? Did you get a valuable perspective on what happened to you? How a certain illness changed your life? What makes you stand out from the crowd? How you dealt with moving to a different country? What important event changed your life outlook for the better? From the first sight, writing a diversity essay might seem to be a complicated task because you might need to share your fears with others. However, working on this task gives you a unique opportunity to reflect on your background, your personality, your gained skills and natural talents. You do not have to write about things which are too uncomfortable for you. However, showing how you overcome your struggles can demonstrate how capable you are to get over difficulties which, in the end, we all face, regardless of the society dogmas. If you are not sure what to write about, contact us now in order to get advice from our professional essay writer.
Thursday, November 21, 2019
Analysis paper on Cathedralby Raymond Carver - Assignment Example As the host, the narrator has to contribute in the conversation to keep the guest comfortable. Despite his fears and prejudices, he takes the obligations of a hospitable host. It is in this setting, mood, and atmosphere that the narrator experiences change. The setting allows events to run from dining together to sharing of drinks. Throughout these events, the narrator observes the blind man with keen interest trying to understand his world. At the beginning of the story, the narrator doubts the close relationship between his wife and the blind man. His insecurities and closed-mindedness limit his happiness in marriage. As they share a meal in the dining room, the narrator realizes that despite his lack of vision, Robert can comfortably observe the dining etiquette. The narratorÃ¢â¬â¢s view towards the blind changes, as the plot of the story unfolds in his house. After dinner, a few drinks and cigarettes, the narratorÃ¢â¬â¢s wife falls asleep in the living room, leaving the two men to talk. The narrator intends to use the television as an escape from engaging in a conversation with Robert. Robert lacks vision and this creates a barrier between the two men. The open-minded blind man is not willing to go to bed but prefers to get to know his host better. Despite his attitude towards Robert, the narrator gives in to the guestÃ¢â¬â¢s request and the two indulge in a conversation on cathedrals. This conversation crops up because of a channel on the television that seeks to expose the viewer to cathedrals from different cultures. The setting poses a challenge to the narrator to take the initiative of enlightening Robert on the appearance of cathedrals. Due to lack of vision, Robert cannot imagine the appearance of a cathedral. The situation at hand forces the narrator to try to paint a picture of a cathedral using words but fails. This is the point at which the two men realize the need of a better connection. The two belong to
Wednesday, November 20, 2019
Assignment - Essay Example The steles also have various heights. The placements create paths that are narrow and can only accommodate one person at a time. The unevenness of the steles reminds the viewers of the scattering of the Jews throughout the world. Unlike the small statues dedicated to the Jews, this Memorial is larger like those found at the actual camps. It is a massive reminder of the devastation the Holocaust cost not only the Jews, but the German people as a whole. Many people were involved with this project. Richard Serra started off the project, but quit over artistic differences. Lea Rosh, a journalist, wanted a visible memorial for the Holocaust. In Germany, the Holocaust was a shameful topic. The Germans did not want to speak of the past. Different governments backed and stalled the project. Finally the project was funded in 1999. Eisenman wanted to honor victims first, but make Germany as a whole remember the atrocities of the Third Reich for future generations. Instead of a small memorial, he created a large area that cannot be ignored by Berliners. Unlike their ancestors, Berliners today and in the future will not be able to turn away from the ugly truth. The Holocaust happened and needs to be
Sunday, November 17, 2019
Critiquing an Argument - Essay Example We have to put emphasis on our tasks to maintain and preserve a safe and hale and hearty environment, from our own human rights to exhausting supplies of natural resources (Lewin 34). Thoreau existed in the era of slavery. He on one occasion spent a night in jail for failing to pay his taxes to the government that sustained it. But his protestation was not only to the slavery of the Negro, but rather the slavery of all people (Murphy 45). As one interpretation has illustrated Walden would be seen as a setting free narrative, the story of a flee from delusion. For Thoreau, the figurative deep South was just two miles away; Agreement, though it restricted family and friends, was a kind of prison people were not aware they were in, imprisoned by materialism and conventionality (Murphy 47). Thoreau prominently stated to his blank page, the mass of men lead lives of quiet desperation. With his acquaintance Ralph Waldo Emerson, Thoreau at the present, stands as a pillar of what may be described as the ethic of American distinctiveness (Murphy 54). The insincerity of this is the fact that they both railed in opposition to so much of what the United States and other Western countries have debatably become: prosperous consumer playgrounds shadowed by not having a personal meaning. Yet Walden and the writings of Emerson that so prejudiced it, is as striking as ever to those in hunt for something more (Lewin 58). Most of the opinions and ideas in it have gone through public awareness, and it has been one of the core inspirations for the modern generation of personal development writers. For example, among the descriptions of nature and people we find these now-famous lines: If one advances confidently in the direction of his own dreams, and endeavors to live the life which he has imagined, he will meet with a success unexpected in common hours, and I know of no more encouraging fact than the unquestionable ability of man to elevate his life by a conscious